Discovery

Frame - Project Ambitions 🎯

✅ Main success criteria

Increase of the amount of new and returning users

Bonus : increase of WAU

Observe - First Use Case 👌

I am user

and when I use the app during a certain time,

what matters the most for me is to be able come back on certain Memories.

But it turns out that I don’t have albums or recaps to regroup those Memories

so I have to view all memories I’ve create over the time to find the Memories I want to see.

Claim - Launch tweet 📢

Discover your year in review, unique as you are. BeUnique, BeYou, BeReal.

Recap

Discover your year in review, unique as you are. BeUnique, BeYou, BeReal.

Souvenirs

Unique Memories create unforgettable Souvenirs. You can now create Souvenirs from your.

Unfold - 5 Touchpoints 📫

Touchpoints

1. Notification
2. Email
3. Callout section
4. Modal inside the app to access the feature