Context

Sherpas.com is a B2B2C marketplace with one mission: making private education accessible to everyone. By leveraging cutting-edge technology and a user-centric approach, Sherpas.com aims to bridge the gap between quality courses and those seeking to enhance their knowledge and skills, regardless of their background or financial constraints.

Joined the company 3 years ago as Head of Design, right after the seed funding round. For the past 3 years, I've been in charge of the Product team. The team has now grown to 3 Product Managers and 2 Product Designers.

Year 1

Search for product market feet

→ Starting by rebuild of the web app

→ We tested 3 business models

→ Market fit found 🥳. We adopted an hybride business model. Half self service half subscription based

Discovery process fallowed the Double diamond structure:

1. Problem Definition: Clearly articulate the problem or opportunity
2. Research: Gather data and insights from users, market, and stakeholders
3. Ideation: Generate potential solutions and ideas
4. Prototyping: Create low-fidelity prototypes or mockups
5. Testing: Validate assumptions and gather feedback
6. Iteration: Refine ideas based on learnings
7. Decision Making: Choose the most promising solution to move forward

Introduction of The Product Snack Time meeting

→ review latest design iterations

→ discuss about product specifications

→ discuss the futur features

→ share thoughts on what could be the next banger idea

Year 2

We’ve reinforced our business model

The product team advocated for adopting the OKR strategy