Discovery

Success criteria

Increase in the number of “at home” announces created (currently 51% of announces are “at home”)

🎯 Targeted evolution: ±5%

Main use case we're addressing

I am a teacher

and when I create or modify a listing

what matters most to me is maximizing my chances of getting students.

But it turns out that I don't know which option would give me the best chance of getting the most students

and so I have to select a location that seems adequate to me without further information

Feature positioning in less than 140 characters

Get more students and visibility with “at home” courses! You'll have a higher chance of being selected by one of our students and you'll be displayed as a priority on the platform.

5 key touchpoints of the feature

1. Inform the base of active certified teachers with an online listing via email
2. Send marketing communication to active certified teachers with a home-based listing about having a higher chance of getting clients
3. Communication to Sales & CSM teams
4. Update of the F.A.Q.
5. Course location component

Hypotheses to test

While browsing the page, the user does not deselect the “At home” option.